Brand • Wins/

Does winning move the valuation?

Brand Lab • wins, payroll and rating against franchise value

Reading 30 teams from assets/front_office_lite.json…

This page used to headline “wins into sponsor ROI”. The file it would have drawn that from does not support it, so it says what the file says instead.

FreeNo accountseason —

All 30 teams — valuation, payroll and rating Owner — how the rating is built

Franchise valuations on this site are estimates, not measured figures. Every one of the 360 valuation records in assets/front_office.json, across 12 seasons, names its own source as forbes_synth_estimated_for_training — generated to train the model. The largest in 2025-26 is GSW at $10.09B; read it as the model’s number, not the market’s.